July 22, 2013

Social Media Coffee

Hangout Title Card (2)
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June 20, 2013

G+ Hangouts & Content Marketing – CopyPress Webinar

At 3:00 PM Eastern today, I will be joining Debbie Horovitch of Social Sparkle and Shine and the CopyPress Webinar team to discuss what’s so hot about Google+ Hangouts on Air.  Our hostess, Nicole Jones, will be taking participants through the finer points of the basics of the platform, and explaining why your content marketing strategy…

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June 10, 2013

Social Media Measurement – Search News Central Hangout

Check back here at 3PM Eastern today to watch the next Search News Central Hangout on Air.  I will be co-hosting the hangout with my good friend, business partner, and #SocialChat co-host, Alan K’necht of Digital Always Media.  Joining Alan and me will be Sam Fiorella, of Sensei Marketing and co-author of Influence Marketing, Kevin…

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May 17, 2013

Integrated SEO 2013 – Search News Central Hangout

We were thrilled to have Firestarter representation from Michelle Stinson Ross for the inaugural Hangout for Search News Central.   Michelle joined guests Dave Davies and Dan Thies with cameo appearances from Alan Bleiweiss and Loren Baker to discuss how search engine optimization has evolved to cross the boundaries into social media, PR and other disciplines….

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January 18, 2013

Social News from SEJ Week of Jan. 14, 2013

This week was a big week for all things Facebook.  Check out the interviews, reviews, and news contributed to Search Engine Journal. Speculation Abounds in Advance of Facebook Press Event The top rumor going around online is that it’s a new Facebook phone.  This is in spite of how vehemently Mark Zuckerberg, Facebook CEO, has…

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January 11, 2013

Social News from SEJ Week of Jan. 7, 2013

The news from around the industry was full of changes and updates this week.  Check out the sampling from our contributions to Search Engine Journal. FTC Concedes to Google on Antitrust Ruling The Federal Trade Commission ruled to drop any further action against Google after a two year long antitrust investigation. The FTC’s decision has…

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February 21, 2012

Social Media Policy Guest Post for Search Engine Journal

Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand. A well thought out social media policy is a must for businesses…

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February 7, 2012

One Line Wisdom, Guest Post for SearchMarketingWidsom

Recently I made the trek to the Great White North to attend and share my thoughts atMediaBistro’s Socialize Conference in Toronto, Ontario. If you have ever wanted to soak up some serious social media wisdom from the best minds in the business but find the huge conferences a little off-putting, then Socialize may be just the…

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March 15, 2011

Twitizen of High Quality, Guest Post for SearchMarketingWisdom

As a Community Manager, an expert in all things social, what do you look for in people you choose to follow on Twitter? What qualities constitute a Twitizen of high quality worthy of taking up time and space in your personal Twitterverse? Is a person with a huge following truly an influencer? Granted, most people…

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December 30, 2010

Everything New is Old Again


Over the holiday season I had the pleasure of reading an enlightening little book entitled “The Last Original Idea: A Cynic’s View of Internet Marketing.”  Authors Alan K’necht and Geri Rockstein provided much needed food for thought. According to the book description, The Last Original Ideaactually is an original idea – highly unusual in a world where “recycle” is the order…

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