Social Media Services

CONSULTING

  • Evaluation of Current Social Media  Presence
  • Social Marketing Options
  • Understanding Target Market
  • Evaluation of Business Communications
  • Set-up and Community Building
  • Social and Content Marketing Campaigns
  • Fully Integrated Marketing Strategy
  • Social Media Policy
  • Selecting/Hiring a Community Manager
  • Request for Proposals Review

TRAINING

  • How to Use:
    • Facebook
    • Twitter
    • G+
    • YouTube/Vimeo
    • Pinterest
    • LinkedIn
    • Blogs
    • FourSquare
    • Google Places/Yelp
  • Community Management
    • How to find your target market
    • How to share your story & engage your community
    • How to drive traffic that makes money

WORKSHOPS

  • Setting Goals for Profitable ROI
  • Workplace Social Media Policy
  • Internal Communication Structure
  • Is Your Company Ready for Social Business?
  • Understanding Your Market and Targeting Them in the Social Space
  • Resources for Community Management Training and Outsourcing Management
  • Social Media Workshops for Employees (Implementing a  Successful Social Policy)
  • Brand Standards
  • Synergy of Social Media Marketing and Search Marketing

Digital Marketing Packages

Full Internet Reboot Package

Package includes:

  • SEO Review of current web presence
  • Optimized website rebuild
  • Integration with website development
  • Social advertising campaign for web & social re-launch
  • Set up or retool  social media accounts
  • Community research and outreach
  • Interaction with Twitter community
  • Blogging
3 Segment Program

4 Months full service – The Firestarter Social Media team sets up and fully runs daily social media presence across all active platforms.  We act as the project manager for the website development.

4 Months side by side training and development – The Firestarter team works side by side with your marketing/sales/customer service/community teams to begin handing off more and more of daily operations of your website, blog, and social accounts.

4 Months monitoring and guidance – As your internal team or your contracted management team takes over the daily operations, Firestarter will continue to monitor/analyze campaigns and community engagement and guide the team to the finer points of maximizing your social presence.

Social Media Launch Package

Package includes:

  • Set up or retool  social media accounts
  • Community research and outreach
  • Interaction with Twitter community
  • Blogging
  • Integration with website
3 Segment Program

4 Months full service – The Firestarter Social Media team sets up and fully runs daily social media presence across all active platforms.

4 Months side by side training and development – The Firestarter team works side by side with your marketing/sales/customer service/ community teams to begin handing off more and more of daily operations

4 Months monitoring and guidance – As your internal team or your contracted management team takes over the daily operations, Firestarter will continue to monitor/analyze campaigns and community engagement and guide the team to the finer points of maximizing your social presence.

Social Advertising Packages

Pricing varies based on segmentation and campaign strategy; includes the following:

  • Audience research and segmentation
  • Development of key performance indicators and campaign strategy
  • Ad designs for each audience segment
  • Optimized landing pages for each ad
  • Ad and landing page testing
  • Campaign monitoring and evaluation