February 21, 2012

Social Media Policy Guest Post for Search Engine Journal

Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand. A well thought out social media policy is a must for businesses large and small.

For any company, it is very tempting to opt for a social media free zone at work. Keep employees off the time sucking sites and keep them focused on the task at hand, right?

If your company depends on a workforce consisting of employees under the age of 35, maybe not.

The amazing millennial brain is not wired the way boomer brains are. These kids have grown up in a world of digital media and high speed internet. Recent college grads never owned a tape player and think that vinyl records are vintage collector’s items. They learned to type on a computer and have never been aware of a world without email. From a very early age they have been processing information at speeds that would melt the brains of their baby-boomer supervisors.

Read the rest of this article and the controversal commentary at SeachEngineJournal.com